We have reached the point when the tools on the web make the web accessible to everyone. A web user with very little technical knowledge can build a logo, a website, and now even apps using online builders. Business cards can be created in an afternoon and sent for print without needing a design professional. Of course designers are still important, they make things look good and make sense. The point of marketing after all is not to please yourself but to entice the viewers. Any serious business venture needs to know their marketing investment is going to bring some return. The most recent field in design is showing the importance of these last two points. A user experience designer, or UX designer will make sure the site or app you build is functional, hits the target audience appeal, and does not frustrate the user. The whole point is the positive experience leading up the the shopping cart, or the membership, or the sheer pleasure and therefore the return visit to your online presence. This equals profit and growth for any business. But not every website or app is about business.
One of the frustrations I always had with websites not being a web programmer myself was the lack of control with updating content and making small changes to the layout or even adding pages. I could usually manage making sense of the Html code or using a design program like Dreamweaver. But the average user over 35 may not have these skills or software, and any site that is maintained by a webmaster means every change costs. This is not always practical for the average user, especially the non-commercial user. So with sites like WordPress, Weebly, Wix and other online builders, you can hire a designer to arrange your content, come up with a suitable layout and develop some graphics and then you get to take the site over from there. And the maintenance is often free and usually easy.
I just built a site for a client who had these needs in mind. He wanted to pay homage to an unknown musical genius and share his contributions to music with the world rather than have them tucked in a box somewhere.
www.lowelldavidsonmusic.com was designed by me and built on Weebly, it is a free site and has already made an impression in the music community. (The site was removed by the owner in 2014.)
“I am flabbergasted, moved, amazed. I thought I was prepared for the scores, but frankly after looking at his TB scores, I’m trembling. I mean literally. Madness, bravery, genius, holy crap, I just don’t know what to think. The other scores are beautiful, cryptic as hell, but somehow, well, musical. […] thank you. It’s the only real thing ever done about Lowell.”
US avant-garde jazz writer